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站前學英文 | 菁英站前校世界新聞 阿KEN廣告仿賈伯斯 CNN批毫無品味

Heavenly Steve Jobs ad spawns hellish flame war

A Taiwanese impersonator brings out the worst in Apple's critics and fans

It's hard to say which is worse, the tasteless appropriation of Steve Jobs' trademark jeans and black turtleneck -- with added halo and angel wings -- to hawk a technology he famously dismissed as "shit," or the kinds of things people are saying to one another on YouTube, where the Taiwanese TV ad at the center of the storm has gone viral.

As of Friday morning, "Action Pad Taiwan commercial" had drawn more than 100,000 views, 445 "likes," 787 "dislikes" and 310 comments in which Apple's (AAPL) critics and defenders hurl unprintable insults in a rapidly escalating flame war.

The company that sponsored the ad -- Action Electronics -- defended its use of a Taiwanese impersonator named Ah-Ken to promote its Action Pad, a combined tablet PC and multi-language dictionary that runs on Google (GOOG) Android operating system.

"Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good," a spokesperson told Reuters.

"Steve Jobs turning over in his grave?" asked the headline in the Los Angeles Times.

Apple, as usual, had no comment, but a cease-and-desist order would not be out of character.

Below the fold: The YouTube video.

阿Ken仿「天使賈伯斯」　CNN批：毫無品味

日前TVBS獨家報導，模仿藝人阿Ken新廣告，KUSO已故蘋果創辦人賈伯斯，在廣告中扮天使版的賈伯斯，引發國外蘋果迷反彈，現在事件還登上國際媒體！其中美國CNN報導，這個廣告已經引爆戰火，甚至用毫無品味來形容；對此，阿Ken再次強調，絕對沒有惡意，是配合廠商劇本演出，不過目前包括蘋果跟業者，都沒有針對這件事表示任何看法。

廣告片段：「為大家介紹新世代的平板電腦。」

模仿已故蘋果創辦人賈伯斯促銷商品，尤其是這一句話，引爆蘋果迷強烈反彈。廣告片段：「感謝老天，終於可以換個Pad玩。」

換一個Pad，而且這個Pad還是搭載死對頭Google Android系統，因為賈伯斯一直認為，那是被Google從蘋果偷走的產品。

主持人(2010.5)：「跟Google之間怎麼了？」已故蘋果創辦人賈伯斯：「是他們決定要跟我們競爭，是他們。」

過世後出版的賈伯斯傳記提到，賈伯斯因此痛恨Google，恨到還曾經說如果有必要，就算花光所有錢，也要摧毀它，廣告用假分身，還變成天使替對手促銷產品，登上國際媒體版面。

美國CNN標題講明，這個天使賈伯斯廣告已經引爆戰火，報導中甚至用「tasteless」毫無品味，來形容廣告創意；洛杉磯媒體標題也很犀利，直接下「賈伯斯從墳墓爬出來了嗎？」，措詞很重，讓模仿賈伯斯的藝人阿Ken，跟著登上版面。

藝人阿Ken(2012.01.30)：「我記得那時候賈伯斯還健在，那個廠商就有(模仿)這個提議、這個想法。」

阿Ken強調絕對沒惡意，他也只是配合廠商劇本演出，也有網友認為不過是創意，何必這麼認真。廣告片段：「想要超炫的平板電腦？不需要再羨慕。」

其實不只電子商品，過去就連飲料，也曾找外國人模仿賈伯斯推銷，不過當時賈伯斯還健在，而且KUSO的也不是那麼敏感的商品；如今廣告在國外引發極大爭議，蘋果公司對這件事也還沒公開回應。

資料來源 :

http://tw.news.yahoo.com/%E9%98%BFken%E4%BB%BF-%E5%A4%A9%E4%BD%BF%E8%B3%88%E4%BC%AF%E6%96%AF-cnn%E6%89%B9-%E6%AF%AB%E7%84%A1%E5%93%81%E5%91%B3-040359724.html

http://tech.fortune.cnn.com/2012/02/03/heavenly-steve-jobs-ad-spawns-hellish-flame-war/