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站前 英文 | 品牌故事:英倫人氣品牌Superdry 極度乾燥

SuperGroup plc (LSE: SGP) is a British retail brand. The Group is made up of three main brands: Superdry, 77Breed (for the skate market) and SurfCo California (for the surf market). Superdry products combine vintage Americana fabrics with pseudo-Japanese text. It is listed on the London Stock Exchange.

Superdry owner Supergroup issues profit warning

Shares in the company behind the Superdry fashion chain have plunged by more than a third following another profit warning.

It expects pre-tax profit for the year to 29 April to be £43m.

That is worse than the update in February, when Supergroup warned that profits would be at the low end of its forecast of £50-54m.

This time Supergroup blamed an accounting error and misjudgement in forecasting demand for its goods.

It is the fourth time Supergroup has warned about profits in the past 12 months.

Supergroup shares plunged by 37% by the close of trading on Friday.

Shares had fallen even further, losing almost 40%, during a conference call held by the company for analysts and investors.

During that call it emerged that Supergroup management had found out about the latest problems during the past 24-36 hours.

They said the accounting error was down to a simple arithmetic mistake.

Nick Bubb, an independent retail analyst, said: "Management credibility has worn extremely thin. They are lucky that a new finance director starts on Monday and a new chief operating officer starts soon."

"The market has long wondered if the bubble is about to burst - but there's not much evidence of that. The Regent Street flagship store has shown that its is still a very strong proposition.

"But they've got to knuckle under and prove the market wrong," he added.

Superdry 英式休閒時尚空間概念店 全台引爆以細節、質感和剪裁著稱的英式休閒時尚品牌Superdry，今年秋冬持續以獨特的商品魅力展現自我特色，以提供高質感的設計作為品牌中心哲學，在市場上有著極佳的評價，繼七月於台北微風二館開設了第一間專屬店面，至2010秋冬已拓展到全台7個櫃點， Superdry的台北店室內空間風格與全球各販售點一貫，皆採以品牌的橘色系基調搭配溫暖的木質裝潢為主，目前店內販售相當完整的品牌單品系列，不論是外套、T-shier、牛仔褲，還是配件類的包款以及隨身小物，種類齊全且選擇性相當多元，作為台灣首間專賣店的先鋒，台北店成功展現出Superdry既有的品牌印象。

品牌的故事

Superdry 創立於 2003 年，在東京時裝浪潮中，靈感就來源取自東京的一趟旅行，品牌走向以一流的質感與剪裁，混合美式經典美國風格復古刷舊與日本印刷織物圖案為主。以成為一個高質感的品牌為目標，Superdry 已在全球超過 20 個國家銷售，2009 年開始，Superdry 也極力拓展全方位產品線，佔領 T-shirt 連帽上衣,皮衣及牛仔褲…等，。



熱門的時尚指標--英國足球明星貝克漢全力支持，讓 Superdry 在英國站穩腳步，成為搶手的熱門品牌。
在材質選用上，Superdry 堅持使用手感極佳的棉料材質，技術優良的水洗加工及後製處理，精細的縫製過程，讓每件單品都維持頂級質感。

網路代購服務：

http://tw.page.bid.yahoo.com/tw/auction/b77956899

資料來源：
http://www.overdope.com/post.php?no=17141
http://www.istyle365.com/brand/story/4c19baf5de019
http://www.cnyes.com/fashion/Content/20120214/kfik5x2uumffq.shtml

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