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 站前學英語 | 菁英站前校GOOGLE2011時代精神 Zeitgeist 2011: How the world searched

Zeitgeist 2011: How the world searched

What were they? As it turns out, all around the world, we were excited for the weekend. Web celeb Rebecca Black was the #1 fastest rising query globally, as fans searched for information about the “Friday” singer. She wasn’t the only songstress to capture international attention this year: Adele made the fastest rising lists in over 15 countries spread across five continents, in addition to claiming a spot on our global list. Reality star Ryan Dunn, defendantCasey Anthony and tech luminary Steve Jobs also made our list, as people of interest took five of the top 10 spots.

When looking at the data, it is fascinating to see the cultural fads and trends that took over the globe, from cupcakes (making top food lists in over a dozen countries) to the Dukan diet and high-profile weddings, but Google was used for much more than staying up to date on the sisters Middleton and Kardashian. From local celebrities in Finland to Singaporeans looking for news on the revolutions in Egypt and Libya half a world away, people turned to Google to learn more about what was happening on the world stage. It wasn’t just the man-made moments that topped the charts this year, but also the natural disasters that literally shook the world, from Hurricane Irene in the U.S. to the earthquakes in Christchurch and Japan. 

Terms related to the Japanese earthquake showed up on lists from almost half of the countries included in the 2011 Zeitgeist, including Japan, where 地震 (earthquake) topped the country’s fastest rising list, and our global list, where 東京電力(TEPCO, owners of the Fukushima Daiichi power plant), became the first non-Latin term to ever make our global fastest-rising list. In addition to news about what had happened, people around the world also looked for ways to give: In the U.S., the top three searches related to charitable giving were about helping Japan. 

I love search, and to me, it’s exciting to learn more about people in other countries by looking at what they search for—from the most searched for Swiss mountain peaks in Switzerland tosoccer terms in Argentina and the stuff of Italian dreams. As the proud owner of a Miniature Schnauzer, I was pleased to see that dogs always beat cats on lists of popular pets, but was surprised to learn that in Russian the most searched for pet was pygmy giraffes (which don’t really exist but are very cute) and in the U.S., sugar gliders made the list. 

We hope you enjoy learning more about what people around the world and in your country were searching for in 2011. 

Posted by Amit Singhal, Google Fellow

大家元旦快樂！2011 年是相當不簡單的一年，相信大家是不會反對的。除了大家身邊所發生的事，世界各地戰爭、災難不斷發生，人類同時亦失去了多個在各界別舉足輕重的領導者。進入 2012 年，不少人都說 2012 可能會發生世界末日，加上氣候的改變，相信災難可能會比 2011 年更多，人類可否發揮愛與和平的精神，共同戰勝俱挑戰的 2012 年呢？ 

在我們迎接 2012 年的到來時，我們也不仿看看 Google Zeitgeist 2011，回顧一下在 2011 年發生的世界大事！ 

參考資料:

http://googleblog.blogspot.com/2011/12/zeitgeist-2011-how-world-searched.html

http://www.googlezeitgeist.com/en/